Sustainability
Dr. Martens started with a single boot in Wollaston in 1960. What it’s become is a global business built on the same instinct: real materials, real craft, and a refusal to make things the easy way. That’s still what we sell, and it’s still what we’re building the company around.
Stabilise. Pivot. Scale.
Ije Nwokorie
Chief Executive Officer
Our strategy moves through three phases: stabilise, pivot, scale. FY26 was about becoming truly consumer-first. Now we scale, not on volume, but on higher-quality revenue and a stronger brand.
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